I have always loved creating. Most of my inspiration comes from classic rock music like Fleetwood Mac, Pink Floyd, The Beatles and Bob Dylan. Thanks mom and dad for raising me on some amazing music!

My mom gave me her camera after cleaning out the closet one day when I was 15. I instantly felt inspired and knew I wanted to pursue photography, at least for a hobby. I signed up for early class photography in High School and that's when my parents knew I was serious about photography. The class began at 7am and being the lazy sleepy teenager I was...getting up at 7am was a shock.

From age 15-22 I photographed concerts and interviewed musicians. I was musically obsessed and just went for it. I ended up freelancing for major record labels and some music magazines. I went on tour to document a band when I was 18 and let's say that my 'Almost Famous' dreams came true. I even started my own music magazine that I brought with me to major concerts like Warped Tour and had bands flip through it, pose with it and tell me what they thought of it. That was a dream I wish I pursued more and honestly how I fell in love with graphic design, typography and branding. I just had no clue that was even what I was doing.

Hey I'm Alicia!

For me, creating is something that's done late at night, when everyone else is asleep and you play your favorite music, light a candle and get into your zone and create whatever the hell you want.

Ok this is getting way too long so let's wrap it up. After working at a restaurant for 4 years right after college (I attended the Academy of Art University in San Francisco), I decided to create my own business. It's TOUGH out there to find a full-time photography job. I got my business license in 2014, gained experience working for a digital marketing agency based in LA for 2 years. I left that job back in July 2019 and am now 100% self-employed. Dreams do come true.